One Gel
Launch of a new nail product line—from creative team scaling and packaging development to e-commerce asset delivery and campaign execution.

Innovative
Brand Launch
Launched a first-of-its-kind nail system with a fast-paced go-to-market timeline. Built and scaled the internal creative team, led packaging development, and coordinated cross-functional delivery across marketing, sales, and production.


Role
Led creative operations from concept to shelf, coordinating design, packaging, product development, and e-commerce delivery. Oversaw cross-functional timelines, vendor communication, and global asset sharing.
Timeline
10-month development cycle
Project Objectives
• Launch a new polish line to expand market share
• Meet aggressive development and production goals
• Retail placement in Target, Walmart, Sally Beauty
• Build cohesive branding and standout packaging






Scope
01. Full-Cycle Project Ownership
Concept → Production → Launch
• Co-led creative ideation with the Design team
• Guided tray structure and product form with PD
• Aligned cost, MOQ, and color specs with factories
02. Marketing & Regulatory Sync
• Partnered with SCM for regulatory and copy approval
• Coordinated with Marketing on launch campaigns
03. Team Leadership & Internal Ops
• Led weekly cross-functional meetings (Sales, Marketing, PD, Creative)
• Maintained timeline accountability and streamlined feedback loops
04. Visual Design & QC Oversight
• Directed packaging, digital assets, and VM displays
• Managed color proofing via Zoom and factory review
• Owned final approval of "Magic Off" label and polish visuals
05. Vendor Collaboration & QA
• Coordinated with overseas vendors to meet deadlines
• Adapted packaging for fast pivots based on factory feedback
Concept to Shelf
Developed and refined packaging concepts in collaboration with creative and product development teams—leading to a unique final form aligned with brand identity.
Visual Consistency
Oversaw asset creation across packaging, PDPs, and marketing touchpoints. Ensured brand fidelity through Pantone verification, digital QA, and cross-team feedback.
Design Execution & Brand Systems




Challenges
01. Full-Cycle Project Ownership
Concept → Production → Launch
• Co-led creative ideation with the Design team
• Guided tray structure and product form with PD
• Aligned cost, MOQ, and color specs with factories
02. Marketing & Regulatory Sync
• Partnered with SCM for regulatory and copy approval
• Coordinated with Marketing on launch campaigns
03. Team Leadership & Internal Ops
• Led weekly cross-functional meetings (Sales, Marketing, PD, Creative)
• Maintained timeline accountability and streamlined feedback loops
04. Visual Design & QC Oversight
• Directed packaging, digital assets, and VM displays
• Managed color proofing via Zoom and factory review
• Owned final approval of "Magic Off" label and polish visuals
05. Vendor Collaboration & QA
• Coordinated with overseas vendors to meet deadlines
• Adapted packaging for fast pivots based on factory feedback

Outcome & Impact
Launched One Gel within a compressed 10-month timeline, aligning packaging, digital assets, and retail deliverables for a seamless rollout.
Surpassed launch projections with over $200K in first-month sales at Target
Improved design-to-delivery speed by 25% through streamlined internal workflows
Strengthened brand presence across DTC and retail channels through strategic creative direction and consumer-focused design
One Gel
Launch of a new nail product line—from creative team scaling and packaging development to e-commerce asset delivery and campaign execution.

Innovative
Brand Launch
Launched a first-of-its-kind nail system with a fast-paced go-to-market timeline. Built and scaled the internal creative team, led packaging development, and coordinated cross-functional delivery across marketing, sales, and production.


Role
Led creative operations from concept to shelf, coordinating design, packaging, product development, and e-commerce delivery. Oversaw cross-functional timelines, vendor communication, and global asset sharing.
Timeline
10-month development cycle
Project Objectives
• Launch a new polish line to expand market share
• Meet aggressive development and production goals
• Retail placement in Target, Walmart, Sally Beauty
• Build cohesive branding and standout packaging






Scope
01. Full-Cycle Project Ownership
Concept → Production → Launch
• Co-led creative ideation with the Design team
• Guided tray structure and product form with PD
• Aligned cost, MOQ, and color specs with factories
02. Marketing & Regulatory Sync
• Partnered with SCM for regulatory and copy approval
• Coordinated with Marketing on launch campaigns
03. Team Leadership & Internal Ops
• Led weekly cross-functional meetings (Sales, Marketing, PD, Creative)
• Maintained timeline accountability and streamlined feedback loops
04. Visual Design & QC Oversight
• Directed packaging, digital assets, and VM displays
• Managed color proofing via Zoom and factory review
• Owned final approval of "Magic Off" label and polish visuals
05. Vendor Collaboration & QA
• Coordinated with overseas vendors to meet deadlines
• Adapted packaging for fast pivots based on factory feedback
Concept to Shelf
Developed and refined packaging concepts in collaboration with creative and product development teams—leading to a unique final form aligned with brand identity.
Visual Consistency
Oversaw asset creation across packaging, PDPs, and marketing touchpoints. Ensured brand fidelity through Pantone verification, digital QA, and cross-team feedback.
Design Execution & Brand Systems




Challenges
01. Full-Cycle Project Ownership
Concept → Production → Launch
• Co-led creative ideation with the Design team
• Guided tray structure and product form with PD
• Aligned cost, MOQ, and color specs with factories
02. Marketing & Regulatory Sync
• Partnered with SCM for regulatory and copy approval
• Coordinated with Marketing on launch campaigns
03. Team Leadership & Internal Ops
• Led weekly cross-functional meetings (Sales, Marketing, PD, Creative)
• Maintained timeline accountability and streamlined feedback loops
04. Visual Design & QC Oversight
• Directed packaging, digital assets, and VM displays
• Managed color proofing via Zoom and factory review
• Owned final approval of "Magic Off" label and polish visuals
05. Vendor Collaboration & QA
• Coordinated with overseas vendors to meet deadlines
• Adapted packaging for fast pivots based on factory feedback

Outcome & Impact
Launched One Gel within a compressed 10-month timeline, aligning packaging, digital assets, and retail deliverables for a seamless rollout.
Surpassed launch projections with over $200K in first-month sales at Target
Improved design-to-delivery speed by 25% through streamlined internal workflows
Strengthened brand presence across DTC and retail channels through strategic creative direction and consumer-focused design
One Gel
Launch of a new nail product line—from creative team scaling and packaging development to e-commerce asset delivery and campaign execution.

Innovative
Brand Launch
Launched a first-of-its-kind nail system with a fast-paced go-to-market timeline. Built and scaled the internal creative team, led packaging development, and coordinated cross-functional delivery across marketing, sales, and production.


Role
Led creative operations from concept to shelf, coordinating design, packaging, product development, and e-commerce delivery. Oversaw cross-functional timelines, vendor communication, and global asset sharing.
Timeline
10-month development cycle
Project Objectives
• Launch a new polish line to expand market share
• Meet aggressive development and production goals
• Retail placement in Target, Walmart, Sally Beauty
• Build cohesive branding and standout packaging






Scope
01. Full-Cycle Project Ownership
Concept → Production → Launch
• Co-led creative ideation with the Design team
• Guided tray structure and product form with PD
• Aligned cost, MOQ, and color specs with factories
02. Marketing & Regulatory Sync
• Partnered with SCM for regulatory and copy approval
• Coordinated with Marketing on launch campaigns
03. Team Leadership & Internal Ops
• Led weekly cross-functional meetings (Sales, Marketing, PD, Creative)
• Maintained timeline accountability and streamlined feedback loops
04. Visual Design & QC Oversight
• Directed packaging, digital assets, and VM displays
• Managed color proofing via Zoom and factory review
• Owned final approval of "Magic Off" label and polish visuals
05. Vendor Collaboration & QA
• Coordinated with overseas vendors to meet deadlines
• Adapted packaging for fast pivots based on factory feedback
Concept to Shelf
Developed and refined packaging concepts in collaboration with creative and product development teams—leading to a unique final form aligned with brand identity.
Visual Consistency
Oversaw asset creation across packaging, PDPs, and marketing touchpoints. Ensured brand fidelity through Pantone verification, digital QA, and cross-team feedback.
Design Execution & Brand Systems




Challenges
01. Full-Cycle Project Ownership
Concept → Production → Launch
• Co-led creative ideation with the Design team
• Guided tray structure and product form with PD
• Aligned cost, MOQ, and color specs with factories
02. Marketing & Regulatory Sync
• Partnered with SCM for regulatory and copy approval
• Coordinated with Marketing on launch campaigns
03. Team Leadership & Internal Ops
• Led weekly cross-functional meetings (Sales, Marketing, PD, Creative)
• Maintained timeline accountability and streamlined feedback loops
04. Visual Design & QC Oversight
• Directed packaging, digital assets, and VM displays
• Managed color proofing via Zoom and factory review
• Owned final approval of "Magic Off" label and polish visuals
05. Vendor Collaboration & QA
• Coordinated with overseas vendors to meet deadlines
• Adapted packaging for fast pivots based on factory feedback

Outcome & Impact
Launch of a new nail product line—from creative team scaling and packaging development to e-commerce asset delivery and campaign execution.
Surpassed launch projections with over $200K in first-month sales at Target
Improved design-to-delivery speed by 25% through streamlined internal workflows
Strengthened brand presence across DTC and retail channels through strategic creative direction and consumer-focused design