Led the packaging vision for Outre’s new sub-lines, crafting unique identities that aligned with diverse product categories. Built a scalable system from the ground up—balancing brand differentiation, vendor-ready specs, and mass retail compliance across hundreds of SKUs.
PACKAGING DESIGN
BRAND ARCHITECTURE
VISUAL IDENTITY
PRINT PRODUCTION
REGULATORY LABELING
CROSS-FUNCTIONAL COORDINATION
Role
Owned end-to-end packaging execution for multiple Outre sub-lines, from brand identity to shelf-ready design.
• Designed sub-brand logos, icons, and visual assets for strong line differentiation
• Developed hangtag layouts and structural design across hair product categories
• Created primary packaging including dielines, regulatory labeling, and retail callouts
• Worked cross-functionally with vendors in Korea, Vietnam, and the U.S. to align specs
• Oversaw proofing and QC to ensure color, finish, and layout consistency across SKUs
Project Objectives
• Launch new sub-lines under the Outre brand with clear visual differentiation
• Develop cohesive branding across logo, icons, hangtags, and packaging
• Streamline dielines and packaging components to optimize for global vendors
• Ensure retail readiness across major beauty supply chains and e-commerce
• Maintain brand consistency across SKUs while allowing for sub-line flexibility
Defining a New Visual Line
Defining a New Visual Line
Developed logo, icons, and hangtags to establish a unified look across new sub-brands. Brought cohesion to a multi-line system under one scalable design language.
02. STRUCTURAL PACKAGING DESIGN
Led dieline creation for primary cartons and inserts, ensuring fit, usability, and shelf presence. Balanced visual hierarchy with protective packaging needs.
04. COLOR MANAGEMENT & FINISH CONTROL
Coordinated directly with overseas vendors to align dieline specs, materials, and finishes. Conducted quality checks to uphold consistency and production integrity.
04. Color Approval & QC Oversight
Approved final colors and oversaw foil stamping, UV coatings, and custom finishes. Verified material and print outputs before mass production.
05. RETAIL & E-COMMERCE PREP
Delivered final mechanicals and launch-ready files tailored for in-store and online channels, including Amazon PDP content and key brand assets.
