One gel

Creative direction and visual design for a new gel nail product line—delivering packaging concepts, digital assets, and cohesive brand visuals across e-commerce and retail.

Integrated

Visual Identity

The One Gel launch marked a bold shift in branding for Dashing Diva, unifying packaging design, product visuals, and e-commerce presentation to elevate its premium gel system.

From Concept

to Final

01. Concept Development & Creative Direction
• Collaborated with the design team to shape early product concepts
• Developed visual themes that aligned with brand and market goals
• Created styleframes and mockups to guide internal buy-in

02. Packaging Design & Dieline Execution
• Designed custom dielines for outer packaging and labels
• Built mechanical files for factory-ready production
• Applied finishes, foil stamping, and regulatory elements with precision

03. Tray & Structural Design
• Designed product tray for secure fit, function, and visual appeal
• Partnered with Product Development on shape, mold, and usability
• Aligned specs with factory input to optimize cost and manufacturability

04. Print Proofing & Quality Control
• Conducted detailed color checks with overseas vendors
• Reviewed print proofs via Zoom and physical samples
• Ensured alignment between packaging visuals and final output

05. Display Integration & Final Assets
• Adapted product and packaging for inclusion in retail displays
• Coordinated with marketing and sales on layout, copy, and visuals
• Delivered final assets across retail, DTC, and Amazon platforms

One gel

Creative direction and visual design for a new gel nail product line—delivering packaging concepts, digital assets, and cohesive brand visuals across e-commerce and retail.

Integrated

Visual Identity

The One Gel launch marked a bold shift in branding for Dashing Diva, unifying packaging design, product visuals, and e-commerce presentation to elevate its premium gel system.

From Concept

to Final

01. Concept Development & Creative Direction
• Collaborated with the design team to shape early product concepts
• Developed visual themes that aligned with brand and market goals
• Created styleframes and mockups to guide internal buy-in

02. Packaging Design & Dieline Execution
• Designed custom dielines for outer packaging and labels
• Built mechanical files for factory-ready production
• Applied finishes, foil stamping, and regulatory elements with precision

03. Tray & Structural Design
• Designed product tray for secure fit, function, and visual appeal
• Partnered with Product Development on shape, mold, and usability
• Aligned specs with factory input to optimize cost and manufacturability

04. Print Proofing & Quality Control
• Conducted detailed color checks with overseas vendors
• Reviewed print proofs via Zoom and physical samples
• Ensured alignment between packaging visuals and final output

05. Display Integration & Final Assets
• Adapted product and packaging for inclusion in retail displays
• Coordinated with marketing and sales on layout, copy, and visuals
• Delivered final assets across retail, DTC, and Amazon platforms

One gel

Launch of a new nail product line—from creative team scaling and packaging development to e-commerce asset delivery and campaign execution.

Integrated

Visual Identity

Launched a first-of-its-kind nail system with a fast-paced go-to-market timeline. Built and scaled the internal creative team, led packaging development, and coordinated cross-functional delivery across marketing, sales, and production.

From Concept

to Final

01. Concept Development & Creative Direction
• Collaborated with the design team to shape early product concepts
• Developed visual themes that aligned with brand and market goals
• Created styleframes and mockups to guide internal buy-in

02. Packaging Design & Dieline Execution
• Designed custom dielines for outer packaging and labels
• Built mechanical files for factory-ready production
• Applied finishes, foil stamping, and regulatory elements with precision

03. Tray & Structural Design
• Designed product tray for secure fit, function, and visual appeal
• Partnered with Product Development on shape, mold, and usability
• Aligned specs with factory input to optimize cost and manufacturability

04. Print Proofing & Quality Control
• Conducted detailed color checks with overseas vendors
• Reviewed print proofs via Zoom and physical samples
• Ensured alignment between packaging visuals and final output

05. Display Integration & Final Assets
• Adapted product and packaging for inclusion in retail displays
• Coordinated with marketing and sales on layout, copy, and visuals
• Delivered final assets across retail, DTC, and Amazon platforms