Glaze Slim

A compact product redesign balancing retailer demands and brand identity. This project reduced costs and increased shelf efficiency while launching a completely new form factor for the Glaze line.

MODULAR PACKAGING STRATEGY

Standardized tray design across Glaze Slim Effect and Color lines to reduce tooling costs and streamline production.

COST-EFFICIENT DUAL SKU LAUNCH

01. Product Strategy & Tray Optimization.

Standardized tray design across Glaze Slim Effect and Color lines to reduce tooling costs and streamline production.

02. Cross-Functional Alignment

Worked closely with Product Development and China vendors to align all specs — tray, strip size, backing paper, and display nail tips — ensuring universal fit.

03. Visual Design & Illustration

Created drip effects, icons, and custom illustrations to distinguish SKU types while maintaining cohesive branding. Iterated through multiple copy rounds.

04. Color Approval & QC Oversight

Reviewed factory samples and approved color accuracy. Oversaw tray molds, print finish, and dieline details to ensure quality standards.

05. Launch Readiness & Packaging Delivery

Delivered final packaging files for production and ensured readiness for retail and e-commerce use across key channels.

Glaze Slim

Launch of a new nail product line—from creative team scaling and packaging development to e-commerce asset delivery and campaign execution.

MODULAR PACKAGING STRATEGY

Standardized tray design across Glaze Slim Effect and Color lines to reduce tooling costs and streamline production.

COST-EFFICIENT DUAL SKU LAUNCH

01. Product Strategy & Tray Optimization.

Standardized tray design across Glaze Slim Effect and Color lines to reduce tooling costs and streamline production.

02. Cross-Functional Alignment

Worked closely with Product Development and China vendors to align all specs — tray, strip size, backing paper, and display nail tips — ensuring universal fit.

03. Visual Design & Illustration

Created drip effects, icons, and custom illustrations to distinguish SKU types while maintaining cohesive branding. Iterated through multiple copy rounds.

04. Color Approval & QC Oversight

Reviewed factory samples and approved color accuracy. Oversaw tray molds, print finish, and dieline details to ensure quality standards.

05. Launch Readiness & Packaging Delivery

Delivered final packaging files for production and ensured readiness for retail and e-commerce use across key channels.

Glaze Slim

A compact product redesign balancing retailer demands and brand identity. This project reduced costs and increased shelf efficiency while launching a completely new form factor for the Glaze line.

MODULAR PACKAGING STRATEGY

Standardized tray design across Glaze Slim Effect and Color lines to reduce tooling costs and streamline production.

COST-EFFICIENT DUAL SKU LAUNCH

01. Product Strategy & Tray Optimization.

Standardized tray design across Glaze Slim Effect and Color lines to reduce tooling costs and streamline production.

02. Cross-Functional Alignment

Worked closely with Product Development and China vendors to align all specs — tray, strip size, backing paper, and display nail tips — ensuring universal fit.

03. Visual Design & Illustration

Created drip effects, icons, and custom illustrations to distinguish SKU types while maintaining cohesive branding. Iterated through multiple copy rounds.

04. Color Approval & QC Oversight

Reviewed factory samples and approved color accuracy. Oversaw tray molds, print finish, and dieline details to ensure quality standards.

05. Launch Readiness & Packaging Delivery

Delivered final packaging files for production and ensured readiness for retail and e-commerce use across key channels.