From product storytelling to seasonal campaign rollouts, each print piece was crafted to both inform and inspire. This body of work blends editorial sensibilities with marketing intent — bridging brand narratives with tactile, real-world impact.
Marketing & Editorial Materials
Shaping brand stories through purposeful print design—connecting products to people, one page at a time.
Created product catalogs and monthly mailers to support sales, showcase SKUs, and elevate brand presence. Worked across layouts, image selection, retouching, and print specs to ensure accuracy and cohesion.
• Catalog Design
• Direct Mailers
• Print Layout & Typography
• SKU Mapping & Copy Integration
Designed seasonal catalogs and branded newsletters to support direct mail campaigns and deepen customer engagement. Balanced editorial storytelling with product visibility, ensuring each layout reflected the brand voice. Oversaw end-to-end production, from layout to printer handoff, for accurate and timely delivery.